​​From her editorial background, Vineetha brought a natural flair for combining creativity and intelligent storytelling with strategic thinking, which enabled us to develop ever-more impactful campaigns and communications across our global markets.
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Drawing on her extensive prior experience in content direction and digital solutions, Vineetha positioned herself effectively between our content team and digital product offerings, employing a tech-first mindset to deliver innovative content strategies grounded in analytics.
Her keen eye for detail, combined with a deep understanding of both brand storytelling and digital engagement, ensured that every project she worked on was not only beautifully crafted but also effective in reaching the right audiences.
Claire Glasby
Chief Commercial Officer
Soneva
Karla Bekhazi
Creative Director
Dubai Tourism
Since day 1, Vineetha has been the most efficient & reliable writer to work with. I always felt confident the work would be creative, diverse and relentlessly fresh. Vineetha is very organized, dedicated and dependable when working with tight & surprise deadlines, and I have greatly appreciated her attention to detail & whim.
When we wrote the Dubai Brand’s Manifesto together she showed her verve and I would recommend Vineetha for any creative writing job, as her versatility and adaptability to different projects & clients never fails.
At Bateel, the integrity and positioning of our brand is the utmost importance to us and Vineetha has consistently delivered the highest quality work, with speed and accuracy.
Vineetha is now the sole external copywriter working for Bateel and has been trusted to deliver content for our brand for over two years. She is considered an extended member of the Bateel team.
Natalie Ann Ridgway
Director of Marketing
Bateel International
Julie Nguyen
Co-Founder
Crunchmoms
Vineetha is one of the most talented and professional consultants I have ever worked with. She has a beautiful way with words, tone of voice, and storytelling and takes the time to understand the brand, business, and its customers.
She is great to work with, in both a team and one-on-one setting and goes above and beyond to meet deliverables.
Her vision for Crunchmoms' brand resonates strongly on our website today, and we owe a lot of its success to her. I would highly recommend her to my network, and anyone that gets the chance to work with her is very lucky!
Working with Vineetha is always a pleasure. We’ve teamed up on a number of corporate communications assignments over the years, and her English press releases, event recaps as well as marketing-led and branded content pieces are always accurate, smooth and written in a clear, engaging way.
She’s especially attentive to guidelines and restrictions across a range of criteria, which is always really important, but especially so in the Middle East region. Rarely do I have any feedback to share with her upon reading a draft.
She has wise editorial judgement and is incredibly easy to work with.
Abdulrahman Hammad
Executive Director
Art Possible
Maya Fadel
Co-Founder & CEO
Bibli
This was the first time we were using copywriting services, and we loved working with Vineetha.
Vineetha was creative and on time. She understands requirements and her writing skill is modern. She is a good listener and was able to decipher what we were looking for.
Vineetha is also very generous with her time, we had a few pointers after delivery and she allowed for as many revisions as needed until we were totally satisfied with the content.