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CONTENT

Websites

Content Strategy

Features & Editorial

Books

Blogs

Proofreading

COMMUNICATIONS

Brochures

Newsletters

Case Studies

Social Media

Press Releases

Photo Stories

Creative

Branding

Tone of Voice

Copywriting

Storyboarding

Taglines & Slogans

Playbooks

Services

I help companies tell engaging, impactful stories 

Work

Selected Works

DUBAI TOURISM
Content & Copywriting

Collaborated on a number of creative projects for Dubai Tourism, including overseeing editorial for the annual City Guide, crafting festival taglines, editing and writing articles, storyboarding campaigns, scriptwriting videos and more.

BATEEL INTERNATIONAL 
Copywriting

Worked with Bateel to write a brand story that's evocative and engaging, introducing the gourmet date company to the world.

CRUNCHMOMS
Copywriting &
Content Strategy

Developed the brand story, tagline, tone of voice and content strategy for Crunchmoms, a startup community aimed at professional women in the Middle East. 

AL MARJAN ISLAND RESORT & SPA 
Copywriting

Refreshed the resort's brand identity from a content perspective, creating a new About Us description that makes the hotel more appealing to an international audience. Also helped refine existing website content to match.

RED – HEARST MAGAZINES
Branded Content

Advertorial commissioned by Hearst Magazines to showcase four amazing travel ideas and promote UK-based luxury holiday company Travelbag.