creative
Global Campaigns
Content Strategy
Websites
Features & Editorial
Ghost Writing
COMMUNICATIONS
Brochures & Newsletters
Case Studies
Social Media & Press Releases
PR Strategy
Pitch Decks
brand
Brand Positioning
Creative Direction
Brand Story & Messaging
Tone of Voice & Brand Guidelines
Brand Management
SONEVA
Brand Marketing
Worked on creative, content-led projects for Soneva – an award-winning luxury resort company – including advertisements, presentations, newsletters, magazines, social and digital campaigns, website UX, videos and more.
Selected Works
DUBAI TOURISM
Content & Copywriting
Collaborated on a number of creative projects for Dubai Tourism, including overseeing editorial for the annual City Guide, crafting festival taglines, editing and writing articles, storyboarding campaigns, scriptwriting videos and more.
BATEEL INTERNATIONAL
Copywriting
Worked with Bateel to write a brand story that's evocative and engaging, introducing the gourmet date company to the world.
CRUNCHMOMS
Brand &
Content Strategy
Developed the brand story, tagline, tone of voice and content strategy for Crunchmoms, a startup community aimed at professional women in the Middle East.
AL MARJAN ISLAND RESORT & SPA
Copywriting
Refreshed the resort's brand identity from a content perspective, creating a new About Us description that makes the hotel more appealing to an international audience. Also helped refine existing website content to match.
RED – HEARST MAGAZINES
Branded Content
Advertorial commissioned by Hearst Magazines to showcase four amazing travel ideas and promote UK-based luxury holiday company Travelbag.
SELECTED EDITORIAL
Print & Digital
A selection of published works in leading international titles and platforms. Each image opens an external link to read more.
Additional samples available on request.
